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Situation

This year again, the Test Achats organisation has launched a recruitment campaign for a group buying scheme for photovoltaic panels. The purchase of photovoltaic panels is a rational purchase, as much due to price as to quality. The consumer is looking for additional information before buying something.

Solution

We have selected four profiles that meet four different expectations, in the margin of a group buying scheme for photovoltaic panels. Based on the feedback analyses (two waves), we redirected our media efforts.

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Results

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more requests for installation quotations compared to 2017 and media costs optimisation in 2019.

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