Q8mazout’s new e-commerce:
a mix of technical expertise and a unique strategic approach to differentiation

#strategy #USP #UX #webdesign #webdevelopment  #globalconcept #mazout #Conversion



Q8Mazout, active in the sale and distribution of heating oil and other petroleum products in Belgium and Luxembourg, wanted to renew its website with several objectives to achieve:

  • Improve the user experience through a Price List and Order page clear and user-friendly.
  • Increase traffic by combining the order platform with informative pages.
  • Better usability to improve conversion rate.


The Crew Communication has been selected on the basis of our three-pronged approach: strategical, structural and technical.

To distinguish himself from the competitors, we suggested to Q8Mazout to position himself as tailor-made to his clients, with the message “User better, send more rightly with Q8Mazout”

To improve the conversion rate, we proposed the creation of persona to inspire users, the use of promotional codes, the integration of tips & tricks on energy consumption, and the creation of price alerts.

At the structural level, we recommended to have a clear navigation and create a clear conversion funnel with a strong transactional flow, including call-to-action buttons, click-to-call and reassurance explanations.


Our solution included a website with a eshop synchronized to the Q8Mazout ERP System. A real teamwork between The Crew and the Q8Mazout team, we successfully produced a site with a seamless customize integration between the new website and the Q8Mazout business software.

We designed a lighter and moderne layout, a good conversion funnel thanks to the highlighting of the advantages and the services offered by Q8Mazout and a strong transactional flow.

Last but not least, we added value by providing Q8Mazout a good message and strategic approach, to make the difference!

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