IBA, making sense of technology

#strategy #positioning #branding&identity #brandactivation #humancentered

iba-human-centered-technology

Situation

IBA (Ion Beam Applications S.A.) is a medical technology company that develops innovative and integrated solutions to diagnose and treat cancer. IBA is the world leader in proton therapy, currently the most advanced form of radiotherapy.

Situation

IBA (Ion Beam Applications S.A.) is a medical technology company that develops innovative and integrated solutions to diagnose and treat cancer. IBA is the world leader in proton therapy, currently the most advanced form of radiotherapy.

iba-closeup-print-annual-report

Solution

Following internal strategy methods, we have learned about their primary motivations and how to enhance knowledge and understanding about this particular field of technology. As their strategic partner, we suggested developing and positioning a unique graphic identity for this market that placed the human aspect at the centre of their communications.

iba-cover-annual-report
iba-print-annual-report
iba-print-annual-report
iba-print-annual-report
iba-print-annual-report

Results

“Protect, enhance and save lives” is the path we have been following together for the past 12 years. For maximum coherence, this human aspect was very carefully implemented in every communication tool, both internally and externally.

Interested? Check all our projects