Hospitality refreshed for future!

#customwordpress #customdevelopment #medialibrary #webdesign #hospitality #hotrec


HOTREC is the umbrella Association of Hotels, Restaurants, Bars and Cafes and other similar establishments in Europe, which brings together 43 national associations in 30 countries. This body is also the voice of the hospitality industry in Europe. Their website was completely outdated and the CMS behind the website was difficult to use and not very functional. The look of the old website was ugly and old school. It was neither user-friendly, nor responsive. They also wanted us to host and maintain their website.


The client had very clear ideas about what the website’s look and feel. We created a set of images and custom-made icon sets that we applied to the different categories and subcategories of the hospitality industry, in line with their business. Once we had built this prototype and they approved our development approach, we started to create the online website, which included a lot of custom development. Our team of developers had to create custom post types and category templates.

There was also a special media library with custom functionalities to implement tens of thousands of PDF files, to make the client’s work easier and more efficient. We also set up a google analytics account and special monitoring to ensure the website’s performance is always perfect and to obtain more information about the users’ activities.



A fully responsive and functional website, which the client and the website’s users can use as a tool to centralise information and PDFs on all kinds of subjects. The new website is user-friendly, secure and fast. The design is minimalistic and clean. The response of the client and the website’s users was amazing. They like the new hub because of the different types of topics, which are all relevant to the hospitality industry. After months of working closely together and finalising this fantastic website, we decided with HOTREC to celebrate with a glass of Champagne.

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