The Rezidor Hotel Group print & online AR

#onlineannualreport #buzz #teasing #humancentered #websitetraffic #webbanners #animation #motiondesign

Situation

The Carlson Rezidor Group is one of the world’s largest hotel groups. They wanted to present their annual report in modern digital form. The communication director’s brief was clear: create a special annual report using the best digital techniques, including interactive technology and animation. All Carlson Rezidor hotels strive to consistently deliver the experience their brands are known for. A brand is a promise – a pledge the global team works…

Solution

Based on this commitment, we developed an annual report that reflects the group’s culture. We started out with an internal brainstorming session, to determine how to package all the content that our client provided. We then analysed the print annual reports of previous years and identified ways of making the new online annual report fun to read and interactive. Our studio team conducted extensive image research to find and modify images in Photoshop, to match our ideas. Our motion designer created a beautiful video which we used for the main intro on the homepage. Using the custom video our motion designers created and animations throughout the entire website, we were able to create adynamic and interesting annual report that is fun to read for users. Our studio team used and redesigned several important snippets of information for web use.

carlson_rezidor_hotel_group_radisson

Results

The result was fantastic, the client and the readers liked it a lot. All the animations and videos were well-made and nice to look at. The annual report was a success, not just for us but also for the client as this was their first modern and functional online annual report. We enjoyed working with Carlson Rezidor on this particular job and we are happy to continue our partnership to create a modern future of hospitality.

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