ASSURALIA: Demonstrate that the medical advisors are first and foremost.
#strategy #positioning #branding&identity #video reportage#humancentered
How to promote the profession of medical advisor toward the young candidates? How to counter prejudices about this profession which nevertheless offers many advantages.
- Creation of an “always-on” platform for information on the business, which can be used over the long term.
- Implementation of activation campaigns in order to increase awareness and generate leads.
- Mobilization of all actors in the sector.
A user-friendly website with information about the profession, advantages, training and traineeship possibilities. The website aims to inspire the young candidates thanks to the integration of contextual video, featuring medical advisors telling about their own professional experience. Leaflets have been developed to inform about the website and the traineeship possibilities.