The two agencies have now announced a strategic and commercial partnership agreement. Mid February, The Crew moved to the idweaver offices in Waterloo. The company will continue to maintain its own headquarters, and a part of its team, in Brussels.
Backed by a team of more than 70 employees, idweaver is one of the biggest names in digital communication in Belgium. Communication involving user experience and new online trends are among the key elements of their range.
The experience of The Crew lies predominantly in communication campaigns integrated for public and private markets, local authorities and large listed corporations.
Launched a few months ago, this agreement has already borne fruits, winning contracts from Carlson Rezidor and Auchan (France).
‘Today, 80% of the demands from our clients are for the digital market. We are constantly looking for the balance between marketing strategy, its communication and its digital integration. This approach allows us to offer the optimal response to these new challenges.’
Luc de Tillesse & Jean Louis Dubrule, co-managing directors of The Crew
‘The collaboration with The Crew responds to our expectations. It’s built on a shared vision of the future of communication. This synergy looks extremely promising.’
Nicolas Degrave, CEO at idweaver
Other dossiers to be jointly handled by the two brands are in the final stages of negotiation.